![]() It’s easy and it’s not by country of origin which is hidden behind London’s or Boston’s bought address. The bottomline question is how to recognize spam. They turned useless largest distributors of market reports and, into a huge unmanageable pile of garbage. Try to search in Google “market research Pune” - you’ll get the picture. They have different names - Transparency Market Research, MarkertsandMarkets, and countless others. Take a look at this press release distribution site - , it’s a dump of market report announcements written under the same template, you will not find there in-depth analysis, original insight, or unconventional wisdom because they are not there. ![]() Market research spammers clogged not only production, they clogged also all arteries of market research PR and distribution. It’s like going old Western style with 6-loaded Colt against hydraulically driven seven-barrel Gatling-type aircraft gun spitting 3,000 round per minute. The small US or European market research boutiques that rely on analysts with extensive industry experience, do time-consuming surveys and interviews, dig in corporate reports and publish or maintain a few dozen report topics on annual basis are loosing in this brutal spam onslaught. In SEO game quality does not matter, only quantity. The “analysts” in the Indian (don’t blame me, racist I’m not) sweatshops have never left their city or village in their life, less so worked in the industry they write about. Lately, I see a number of old and established boutique market research firms to close their offices in the face of increased competition from fake market research cottage industry sprouted mostly for the Indian city of Pune.įreshly baked Indian MBA’s are churning out thousands of new market reports weekly, playing SEO game on any meaningful word combination. We do a lot of in-house market research and regularly buy/subscribe outside market reports. I’m working in one of Big Four accounting/consulting firms.
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